Mireye had a product line but no digital presence or e-commerce platform. The brand lacked a visual identity suited for the digital space and had no structured way to present its products or communicate its aesthetic effectively.

We guided the client from an undefined brand to a complete digital identity and e-commerce experience. We began with market and audience research, developed the visual identity, produced all product and model photography, and built a minimal, custom-coded online store fully aligned with the brand’s new direction.